View a behind-the-scenes video clip: https://youtu.be/qcsafrbt1VM
The Word, where well-respected female journalists and television analysts discuss current sports issues, launches today on espnW.com. The video series will focus on topical issues from the world of sports, discussed in a roundtable conversational format. Participants will include ESPN commentators Julie Foudy and Jemele Hill, espnW.com writers Sarah Spain and Jane McManus and ESPN anchors Prim Siripipat and Cassidy Hubbarth.
The first episodes will feature Foudy, Hill and Hubbarth discussing several current topics including whether women’s pro sports leagues can succeed, are female athletes using their sexuality too much to build their brand, and in the wake of Gisele Bundchen’s reaction to the New England Patriots Super Bowl loss, what is the proper way to react to a loss.
“This is an exciting concept and I look forward to being involved in this new show,” said Foudy. “Similar to my playing days and the constant banter with teammates, it’s great to be back on a team debating hot topics… with more makeup on now. It’s also another great opportunity to highlight the personalities and voice of espnW.”
New segments of The Word will be posted two or three times per week. Each episode will run three to five minutes with three espnW contributors. Topics will generally be drawn from news surrounding mainstream women’s and men’s sports.
“We’ll bring a smart, funny and distinctly female point of view to the larger conversation around the sports events and stories that are top of mind,” said Tina Johnson, espnW editor-in-chief. “Think ESPN’s SportsCenter meets ABC’s The View. We’ll offer a fresh perspective and insight on topics of the day that both engages and enlightens our audience.”
About espnW
espnW’s mission is to connect female fans with the sports they love and follow. espnW.com provides an engaging environment where women are an integral part of the sports conversation, share their perspective on men’s and women’s sports and find the motivation and support for their athletic goals and interests. Launched in October 2010, espnW, [espnw.com], is an emerging business that consists primarily of a digital product suite including pc web, mobile web and social media. Founding partners include Nike, Gatorade and P&G (Venus and Secret) and new official partner Oakley. espnW is also supported by a strong social media presence on Twitter (@espnW) and Facebook. The Women’s Sports Foundation is a charity of choice of espnW.
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