ESPN announces the sponsor roster for the 20th annual ESPY Awards, which will be presented by Capital One. This year’s event will be hosted by actor/comedian Rob Riggle, who will be joined by an all-star lineup of top athletes and entertainers to celebrate the best sports stories of the past 12 months.
The 2012 ESPYS will be televised live Wednesday, July 11, at 9 p.m. ET on ESPN/ESPNHD from the Nokia Theatre at L.A. LIVE in Los Angeles. Additional unique content will be available on a variety of ESPN multimedia platforms including ESPN.com, WatchESPN, ESPN Mobile, ESPN Deportes and ESPN International.
Presenting sponsor Capital One will also serve as the presenter of the nomination show and ESPY voting. Additionally, the Capital One Cup will be awarded at the ESPYS, which recognizes the best men’s and women’s college athletic programs.
Returning associate sponsors include Buick, EA SPORTS, Gatorade, Miller64, and Twentieth Century Fox on behalf of the upcoming film “The Watch.” First-time associate sponsors include Belvedere, CLEAR MEN SCALP THERAPY™, Jockey, Nokia and Under Armour. Nokia will serve as presenting sponsor of ESPN’s Tuesday night pre-party – BODY at ESPYS – and Miller64 returns as presenting sponsor of the official ESPYS Post Party.
The Living Room – an exclusive two-day gifting showcase and lounge for the hosts, nominees, presenters, athletes and entertainers attending the ESPYS – will be sponsored by Belvedere, EA SPORTS, Gatorade, Buick, Miller64, Nokia and Xbox. GNC, C9 by Champion® exclusively at Target® and GEICO will serve as sponsors of the BODY at ESPYS pre-party on Tuesday, July 10 to help celebrate the launch of ESPN The Magazine’s 2012 Body Issue. For the first time ever, the ESPYS Village will offer a fan celebration on the LA Live Plaza on July 11 from 12-6 p.m. PT with activations from EA SPORTS, Jockey, Nautica and Nokia.
In addition to on-site hospitality opportunities, sponsorship benefits include media components across many of ESPN’s screens, including ESPN, ESPN2, ESPN Deportes, ESPN.com and ESPN’s Mobile web site, as well as ESPN Radio and ESPN The Magazine. Sponsors also participate in the ESPY Celebrity Golf Classic benefitting the Jimmy V Foundation.
The ESPYS
The ESPYS gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The 2012 ESPYS marks the shows 20th telecast and will recognize both sport-specific achievements, such as “Best MLB Player” and “Best WNBA Player,” and best-in-sport winners, such as “Best Team” or “Best Female Athlete” that pit nominees from different sports against each other. The ESPYS honor ESPN’s commitment to The V Foundation for Cancer Research, a partnership launched with the late Jim Valvano at the inaugural ESPYS in 1993.
Fans will determine the winners in all ESPY categories (except the Arthur Ashe Courage Award and other special awards) by voting online or on ESPN Mobile Web at ESPN.com/espys.
Sports fans can follow The 2012 ESPYS on Twitter @ESPYS and use the #ESPYS hashtag for live tweets during the show.
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Media Contact:
Amy Phillips amy.phillips@espn.com (646) 547-5614
Jay Jay Nesheim JayJay.Nesheim@espn.com (646) 547-5839
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