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ESPN’s MLB Ratings Up 14 Percent in 2013

BaseballMLBRatings

ESPN’s MLB Ratings Up 14 Percent in 2013

Photo of Ben Cafardo Ben Cafardo Follow on Twitter October 2, 2013

ESPN’s coverage of the 2013 Major League Baseball season – 79 games across ESPN and ESPN2 – delivered a 14 percent ratings increase from last year. ESPN finished with a 0.8 U.S. household rating in 2013, up from a 0.7 in 2012, according to Nielsen. Additionally, ESPN’s audience was up eight percent, averaging 1,101,000 viewers (P2+) in 2013 compared to 1,018,000 in 2012.

ESPN is also providing comprehensive coverage of the 2013 MLB postseason, highlighted by ESPN Radio, Baseball Tonight and ESPN.com.

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Photo of Ben Cafardo Ben Cafardo Follow on Twitter October 2, 2013
Photo of Ben Cafardo

Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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