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Brazil-Croatia: ESPN’s Highest-Rated Opening FIFA World Cup Match

SoccerWorld Cup

Brazil-Croatia: ESPN’s Highest-Rated Opening FIFA World Cup Match

Photo of Dave Nagle Dave Nagle Follow on Twitter June 13, 2014
  • Fourth-Highest-Rated of All 205 Group Play Games Back to 1994, and Best Non-U.S. Game
  • Record Audience for any Event on WatchESPN
  • Across Platforms, an Average of 4.9 Million Viewers

To Tweet this Release:  https://es.pn/TU4sS6

ESPN’s Brazil vs. Croatia telecast on Thursday – the opening game of the 2014 FIFA World Cup in Brazil won by the home team 3-1 – averaged a 2.8 rating and 4.435 million viewers on ESPN, to rank as the  highest-rated and most-viewed opening game of the World Cup on record (back to 1994), according to Nielsen.  The rating is 49 percent higher than the opening match in 2010 (1.9, South Africa vs. Mexico), and the audience is 55 percent larger (2.856 million viewers)

In addition, of the 205 Group Play games ESPN networks have aired (records back to 1994) this contest is the fourth-highest-rated and fourth-most-viewed, topped only by three U.S. games:

Date Teams Rating Audience (P2+)
June 23, 2010 U.S. vs. Algeria 4.0 6,161,000
June 18, 2010 U.S. vs. Slovenia 3.4 5,200,000
June 22, 1994 U.S. vs. Colombia 2.9 4,810,000
June 12, 2014 Brazil vs. Croatia 2.8 4,435,000

Including a record audience on WatchESPN, across all platforms ESPN’s presentation of the first of 64 games in the next month averaged 4.889 million viewers at any time.

The top-10 metered markets: Washington, DC (5.1), Boston (5.0), Miami-Ft. Lauderdale (4.7), Los Angeles (4.6), New York (4.5), San Francisco (4.3), Hartford-New Haven (4.3), Providence (3.9), Austin (3.9) and Orlando (3.8).

ESPN Digital

On WatchESPN, Brazil vs. Croatia produced a record 1.1 million unique viewers and 50.1 million minutes across all streams and devices, up 132% and 172%, respectively, compared to the first match of the 2010 World Cup.  The 1.1 million unique viewers were the highest ever for a WatchESPN event, and total minutes was second only to the 2014 BCS Championship Game.

Consumption of digital content across ESPN platforms was also up. Video starts on ESPNFC.com increased by 553%, compared to Day 1 of World Cup 2010. ESPN.com, which includes ESPNFC.com, was up 26% in unique visitors from the first day of World Cup 2010, including 12.8 million video starts for clips, up 62%. Unique visitors to the ESPN Mobile Web were up 65%, while unique visitors to the ESPN SportCenter app was up 465%, compared to the first day of World Cup 2010.

Upcoming ESPN World Cup Coverage

ESPN’s FIFA World Cup coverage continues this weekend with seven matches on ESPN and ABC on Saturday and Sunday. Schedule.

ESPN’s comprehensive coverage of the tournament includes all 64 matches televised live on ESPN, ESPN2, ABC, ESPN3 and WatchESPN, as well as 54 matches on ESPN Deportes and another 10 on ESPN Deportes+.  ABC’s matches will also available on WATCH ABC.

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Photo of Dave Nagle Dave Nagle Follow on Twitter June 13, 2014
Photo of Dave Nagle

Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the upcoming America’s Cup in Australia. I was told it would be for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. UPDATE EXACTLY ONE YEAR LATER: Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. As I ride off into the sunset – top down and E Street Radio blaring – I do so with so many wonderful memories, proud of my contributions and a heart full of gratitude for the opportunity. 
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