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A Hot January for ESPN

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A Hot January for ESPN

Photo of Dave Nagle Dave Nagle Follow on Twitter February 1, 2018
  • Leads Cable in Total Day for Key Male, Adult Demos
  • Leads TV in Prime among M18-34

In January, ESPN’s lineup of premier live sports events propelled the network to the top spot among full-time cable networks among the key male and adult demos:  18-34, 18-49 and 25-54.  In addition, ESPN led all networks – broadcast or cable – in prime time among men 18-34.  (Source:  Nielsen, 1/1-1/28/18, M-Su 6a-6a or Cable Prime–Strict Daypart, Includes DTVR, Live+Same Day.)

The network’s top-shelf offerings in January started with the College Football Playoff Semifinals on January 1 (the second-most-watched day in ESPN history) and continued with an NFL Wildcard Playoff Game, the College Football Playoff National Championship (the second-most-watched telecast in cable television history), the NFL Pro Bowl Game, the Australian Open, plus top schedules of NBA and men’s and women’s college basketball.

For the month, ESPN averaged 432,000 impressions among  Men 18-34 in prime time.  That topped all other television networks, followed by FOX with 401,000 and CBS with 307,000.

 

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Photo of Dave Nagle Dave Nagle Follow on Twitter February 1, 2018
Photo of Dave Nagle

Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the upcoming America’s Cup in Australia. I was told it would be for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. UPDATE EXACTLY ONE YEAR LATER: Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. As I ride off into the sunset – top down and E Street Radio blaring – I do so with so many wonderful memories, proud of my contributions and a heart full of gratitude for the opportunity. 
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