- Miami-LSU: ABC’s Highest-Rated Game of the Weekend; Sunday Special Up 41% Year-Over-Year
- Virginia Tech-Florida State: Ties as Cable’s Best-Rated Regular Season Game in Nearly Two Years
- ESPN Televises Top Three Games on Cable, Seven of the Top Eight
- ESPN and ABC Top the Competition Head-to-Head in Nearly Every Game Window
- ESPN’s Non-Game Digital Content Sees Significant Growth in Usage
ESPN and ABC combined to televise five of the six highest-rated games on any network across college football kickoff weekend (Aug. 30 – Sept. 3), generated significant ratings increases in prime-time specials Monday and Sunday night, and beat the competition head-to-head in nearly every game window. On cable, ESPN aired the three highest-rated games and seven of the top eight, including beating the cable competition in all four game windows where they went head-to-head.
Miami-LSU Leads the Way on ABC, Generates 41% Ratings Growth Year-Over-Year
ABC’s third annual Sunday night presentation between Miami and LSU (Sept. 2, 7:30 p.m.) delivered a 4.1 overnight, the network’s highest-rated game of the weekend. The Tigers’ decisive 33-17 victory generated a 41% increase in rating from last year’s Sunday night presentation (West Virginia vs. Virginia Tech) on the network.
New Orleans was the highest-rated local market, earning a 25.5, the market’s best regular season rating for a game on ESPN/ABC in nearly three years. The complete top 10 markets:
| Rank | Market | Rating |
| 1 | New Orleans | 25.5 |
| 2 | Birmingham | 16.9 |
| 3 | Columbus | 9.4 |
| 4 | Jacksonville | 9.2 |
| 5 | Miami | 8.6 |
| 6 | Atlanta | 8.1 |
| 7 | Memphis | 7.9 |
| 8 | West Palm Beach | 7.8 |
| 9 | Knoxville | 7.5 |
| Oklahoma City | 7.5 |
Virginia Tech-Florida States Delivers Significant Cable Rating and Up 15% Year Over Year
ESPN’s annual Labor Day game between Virginia Tech and Florida State (Sept. 3, 8 p.m.) earned a 3.8 overnight for the traditional telecast on ESPN**, tying as cable’s highest-rated regular season game since November of 2016*. The rating for the Hokies’ 24-3 victory was up 15% from the network’s Labor Day night game last season which went to overtime (Tennessee-Georgia Tech). The top markets:
| Rank | Market | Rating |
| 1 | Birmingham | 12.4 |
| 2 | Jacksonville | 11.7 |
| 3 | Richmond | 10.5 |
| 4 | Tampa-St. Pete | 9.7 |
| 5 | Norfolk | 8.4 |
| 6 | West Palm Beach | 7.9 |
| 7 | Greensboro-High Point | 7.8 |
| Orlando | 7.8 | |
| 9 | Greenville | 7.7 |
| 10 | Columbus, OH | 7.4 |
ABC Beats Broadcast Competition Head-to-Head on Saturday Afternoon; ESPN and ABC Lead the Way at Noon
Head to head, ESPN/ABC beat the competition is nearly every game window of Kickoff Weekend, including the Saturday late afternoon window (3:30 p.m.) as Washington-Auburn on ABC earned a 3.6 overnight, beating the other broadcast networks by 100% and 350% respectively.
Earlier in the day, ABC and ESPN combined to generate the two highest-rated games of Saturday’s noon window, as Oregon State at Ohio State on ABC earned a 2.6 overnight and Ole Miss vs. Texas Tech on ESPN earned a 1.2 overnight. Both windows generated ratings increases year-over-year, with ABC up 63% and ESPN up 9%.
Additional Kickoff Week Highlights:
- Out in Front: ESPN beat the cable competition head-to-head on Thursday and Friday by 233% and 80% respectively, as the network aired Northwestern at Purdue (Aug. 30, 8 p.m.) and Western Kentucky at Wisconsin (Aug. 31, 9 p.m.).
- Starting High: College GameDay Built by The Home Depot (Sept. 1, 9 a.m. – noon) started the 25th year of road shows on a high note, delivering a 1.4 overnight, an 8% increase from last season’s season premiere.
- Multi-Platform Success: 538 million minutes were spent with ESPN’s college football non-game digital content during kickoff week, up 36% from last season
*Alabama at Mississippi State on Nov. 11, 2017 also earned a 3.8
**ESPN offered six alternate viewing options across ESPNU, ESPNEWS, and ESPN3 in addition to the traditional telecast
-30-
Media contact: Derek Volner at 860-384-9986; Derek.Volner@ESPN.com and @DerekVolner
-
-
-
-
-
