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ESPN’s January Successes in Prime, Total Day

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ESPN’s January Successes in Prime, Total Day

Photo of Dave Nagle Dave Nagle Follow on Twitter January 31, 2019
Santa Clara, CA - January 7, 2019 - Levi's Stadium: Coach Dabo Swinney of the Clemson University Tigers during the 2019 CFP National Championship
  • Led Cable in Prime Time
  • Led Cable in Total Day in the Key Male, Adult Demos
  • Studio Shows Bring All-Network Daypart Victories among Men 18-34

 

ESPN began the year leading all of cable for January in prime-time audience and in total day for the key male and adult demos.  The network also led all networks – broadcast or cable – among men 18-34 for three separate weekday three-hour dayparts.

  • Among all cable networks, ESPN was the leader in prime time among total audience (P2+) with an average of 2,591,000 viewers; males and adults 18+, 18-34, 18-49 and 25-54; as well as males 12-17.
  • In total day, ESPN was No. 1 among all fulltime cable networks for males 12-17 and males and adults 18-34, 18-49 and 25-54.
  • Weekday studio shows have a proven track record of success with young men, and January was no exception. ESPN led all networks – broadcast or cable – among men 18-34 from 10 a.m. ET – 1 p.m., 4-7 p.m. and 11 p.m. – 2 a.m.  These dayparts include various editions of SportsCenter (including the 6 p.m. show which has seen an increase in audience for 11 straight months), plus First Take, High Noon, Highly Questionable, Around the Horn and Pardon the Interruption.

 

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Photo of Dave Nagle Dave Nagle Follow on Twitter January 31, 2019
Photo of Dave Nagle

Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the upcoming America’s Cup in Australia. I was told it would be for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. UPDATE EXACTLY ONE YEAR LATER: Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. As I ride off into the sunset – top down and E Street Radio blaring – I do so with so many wonderful memories, proud of my contributions and a heart full of gratitude for the opportunity. 
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