Customer Contest for an Ultimate X Game Experience Begins
ESPN Consumer Products introduces the X Games Tee Collection, which will be sold exclusively at Aéropostale stores across the U.S. and Canada and online at aeropostale.com. Available in May and June 2012, the t-shirt collection, created by C-Life Group, consists of eight different men’s graphics, all inspired by the summer X Games and its’ impact on action sports lifestyle.
“The new X Games Tee collection at Aéropostale blends the style, originality and creativity that best represents the X Games brand,” says Matt Novoselsky, Licensing Director ESPN Consumer Products. “Action sports fans will not only love the graphics, but also the accessibility, with nearly 1,000 Aéropostale nationwide stores and online carrying the collection.”
To support the launch of the collection, ESPN and Aéropostale are sponsoring a text to win promotion for one lucky fan to win the ultimate X Games experience at this summer’s X Games event in Los Angeles. The winner and three guests will receive hotel, airfare, tickets and exclusive access to practices, athlete experiences and more.
“We are excited to partner with the X Games and offer our customer both this exclusive graphic tee collection and the opportunity to win an once in a lifetime X Games experience,” says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aéropostale.
“C-Life Group is thrilled to have spearheaded the collaboration between The X Games and Aéropostale” said Heather Miceli, Vice President of Licensing C-Life Group. “There is a natural synergy between these two brands and the shirts reflect that.”
About ESPN Consumer Products
ESPN Consumer Products serves the fan and reflects the assets and equity of ESPN. ESPN Consumer Products oversees the development of product lines under the ESPN and X Games brands. The X Games Consumer Products is a full line of action sports-themed products designed for the action sports fan and enthusiast, product lines include lifestyle apparel, sporting goods and protective gear. IMG Licensing serves as the exclusive ESPN consumer products licensing agent in North America.
About Aéropostale, Inc.
Aéropostale®, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 7 to 12 year-old kids through its P.S. from Aéropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale® stores and online atwww.aeropostale.com. P.S. from Aéropostale® products can be purchased in P.S. from Aéropostale® stores and online atwww.ps4u.com.
The Company currently operates over 980 Aéropostale® stores across the United States, Puerto Rico, and Canada, over 70 P.S. from Aéropostale® stores in the United States. In addition, pursuant to various licensing agreements, our licensees operated 14 Aéropostale and P.S. from Aéropostale stores in Middle East and South East Asia.
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