ESPN announced today the sponsors for X Games Aspen, taking place in Aspen Snowmass, Colo., on January 22-25, 2015, with live coverage on ESPN and ABC. Harley-Davidson joins the roster of official sponsors alongside America’s Navy, GoPro, Jeep ® brand and Monster Energy. Additional sponsors include DuPont™ Kevlar®, Microsoft Lumia, Oakley, Polaris, Skype and 7UP TEN, which is participating in the event for the first time this year.
After a competition-packed 2014 season, more than 100 Olympic athletes will return to Aspen to compete for X Games gold and prize money. In addition to witnessing the talents of the world’s best, X Games Aspen will feature four festival villages that will blend globally recognized and award-winning musical artists, including Snoop Dogg, Chromeo, Skrillex and Wiz Khalifa with interactive gaming, photo booths and more.
Elements presented as part of sponsor packages include on-site activations as well as rights to official marks and logos. Additionally, select sponsors receive a media presence during the event telecasts, prominent positions across digital and social X Games platforms along with VIP hospitality experiences on site.
Jeep, the official automotive sponsor of the event for the 12th consecutive year, will have a booth at the X Games Playground, where attendees can get their favorite social photos printed on custom wooden blocks. The brand will also provide guests with its Jeep Snow Patrol shuttle service, including the 2015 Jeep Wrangler X Edition, between downtown Aspen and the mountain.
America’s Navy will allow their male and female fans to compete in daily pull-up contests to win custom snowboards, as well as host athlete signings.
The Harley-Davidson JUMPSTART™ will be on site, allowing fans to shift through the gears and experience the attitude and performance of the Harley-Davidson Street™ 750. The display will also provide an opportunity for fans to enter a sweepstakes giveaway for a 2016 motorcycle. In addition, the company will present a Harley-Davidson Street 750 motorcycle to the winner of the Harley-Davidson Most Outstanding Performance award, which is given to the athlete who exhibits performance excellence and demonstrates courage to push boundaries and bring a new element to the X Games.
Monster Energy, the official energy drink sponsor of X Games Aspen, will feature athlete autograph signings, brand ambassadors on site and an outdoor lounge for fans at the Galleria in Festival Village. Additionally GoPro, the official camera sponsor, will host daily giveaways and athlete signings.
DuPont™ Kevlar will kick-off a year-long celebration of its 50th anniversary at the event, where it will highlight its new Dare Bigger™ brand platform, along with Armada Skis, Inc., in a new film featuring the research and development of high performance skis made with DuPont™ Kevlar®. DuPont will also sponsor the “Kevlar® Up” contest at the booth where contestants can don protective gear and tweet a photo to be eligible for a daily drawing.
Microsoft is back at X Games Aspen this year, in partnership with Skype, giving fans across world the opportunity to talk to their favorite athletes via the official X Games Skype ID “XGames2015.” Additionally, X Games Extra presented by OneDrive will showcase all the post-competition action directly from Aspen. Microsoft Lumia will also be at the event providing attendees with product demos and with the chance to win custom skis and snowboard.
Additional brands include 7UP TEN, which joins as associate sponsor; Oakley and Polaris. Fans will also have the opportunity to browse product displays on-site provided by Go Puck, Lifeproof and Project Almanac.
ESPN and ABC will televise a combined 16 hours of live competition with an additional 18 hours of competition and music performances being carried exclusively on ESPN3 and supported across ESPN digital platforms, including XGames.com, X Games app, X Games pages across Twitter, Facebook and Instagram. Following X Games Aspen, ABC will deliver four hours of anthology programming on Sunday, January 31, and a one-hour special on World of X Games: Best of Aspen on February 7.
The full list of invited athletes can be found on www.xgames.com. Tickets for music, MLG X Games Aspen Counter Strike: Global Offensive Invitational and suites are available for purchase at www.xgames.com/tickets.
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